2010 AIR JORDAN RELEASE VIDEO
Friday, November 13th, 2009
When Jordan Brand makes its long-awaited release of the Air Jordan 2010 in February to commemorate the popular line’s 25th anniversary, Wade will debut the shoe. Hand-picked for the role by Michael Jordan himself, the Miami Heat guard called it “a huge honor.”
“I was in awe, because I know what it means to not only be a part of Jordan Brand but really represent Michael on the court in the shoe he would wear,” Wade told The Associated Press. “Very excited, to say the least.”
The shoe will be launched nationwide Feb. 13 and will carry a retail price of $170. That coincides with All-Star weekend near Dallas and is four days before Jordan’s 47th birthday. It’s unknown if Wade will wear the shoe beforehand, say in Miami’s marquee Christmas Day game at Madison Square Garden against the New York Knicks.
“Sometimes you have to pass the torch. … He epitomizes what the brand represents,” Jordan said Wednesday night, when the arrangement was formally announced. “Being a player from our home community of Chicago, he has won championships already, his work ethic … those is are all things that I feel like represent the brand. I think we can build a great relationship.”
AIR JORDANS BEEN FELL OFF IN MY BOOK…
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